The rise of embedded finance (05/2024)
Financial services are the lifeblood of the economy, moving beyond old fashion products and moving towards customized products. Its a coming-of-age for embedded financing. Embedded finance is a multi-trillion dollar opportunity. Embedded finance can unlock an opportunity bigger than the current value of all fintech startups and the top global banks and insurers, combined
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The demand for frictionless customer experiences in payments is primarily driving the embedded finance market size. Consumers now expect seamless and convenient payment processes across various platforms. To meet customer expectations, businesses are integrating financial services directly into their applications, offering services such as digital wallets, instant loans, and streamlined payment gateways. The focus on enhancing user experience boosts customer satisfaction along with fueling market expansion, creating a more user-friendly & efficient financial landscape.
Why embedding now?
- Pandemic accelerated online transition of many services. Embedding online is much easier
- Acquiring a customer for a bank or insurance costs 4x than an e-commerce and 30x a retailer
- Fintech infrastructure has matured massively, BaaS to open banking
A report from Juniper Research predicts that embedded finance revenue will exceed $228bn by 2028 thanks to advances in technology. These developments are driving growth with specific use cases, according to the report. These use cases include multi-rail payments and the aggregation of open banking APIs. The report also highlights the growth prospects of the B2B market. Embedded insurance is also expected to grow over the next five years, by 125% according to the report. This forecast is based on the prevalence of insurance offers on ecommerce platforms which use incentives to persuade customers to take out policies mid-checkout.
About ECEBiS
At ECEBiS you are going to understand what will change the trajectory of the financial industry. You will develop a transversal view on the forces that are shaping the future financial industry.
From payments and lending to investment and money management, tech providers are actively shaping the future of the financial landscape - even pushing the boundaries of currency itself. You might evaluate the impact of robo-advising on health management and examine portfolio recommendations from a diversified set of RAs and attempt to identify the factors behind proposed splits between asset classes.
ECEBiS is a platform in academic research on new business models and innovative products. We investigate in fast moving sectors that are reshaping the financial world of tomorrow and pioneering new ways of doing business. We want to attract outstanding ECEBiS students in finance with experiences and exposures, who intend to
Doctorate of Business Administration (DBA) in Finance (online, 3 years part-time)
develop knowledge on challenges that shape the future of financial industry
engage with a program that offers the convenience of online learning with the benefits of accreditation and global reach.
raise awareness on the importance of fintech and sustainability in finance
identify the best practices in the financial industry to spread positive changes
Go beyond the virtual classroom and network with other ambitious executives and entrepreneurs as you expand your credibility and expertise in the world’s most transformative fields.