Adyen launches AI-powered payment platform (13.01.2025)
The new product suite, called Adyen Uplift, uses machine learning algorithms to analyse payment data and automate decisions about transaction routing, fraud prevention and cost optimisation. The system draws on data from more than one trillion dollars worth of processed payments across Adyen’s global platform. Businesses constantly struggle to choose between conversion, eliminating fraud, and keeping minimum costs. Adyen’s Uplift is designed to optimise the full payments funnel with the use of AI, trained on the company’s global transaction dataset. Using risk-based intelligence and automated conversion optimisation, the tool aims to help businesses get the most out of payments. Moreover, Adyen claims that the new Uplift will focus on the power of AI to solve real-time payment optimisation which, in turn, will boost businesses’ efficiency and performance.
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Adyen has launched Adyen Uplift, an innovative product suite leveraging artificial intelligence (AI) to optimise payment processing. Drawing on a vast dataset of over $1 trillion in processed payments globally, Adyen Uplift offers a data-driven approach to address the complexities of payment optimisation.
Early Success and Industry Adoption
Adyen Uplift has been successfully piloted by 60 enterprise businesses, including notable names such as outdoor clothing brand Patagonia, employment platform Indeed, cybersecurity provider Nord Security, and streaming service Fubo. These businesses span industries like retail and subscription services, showcasing the platform’s versatility.
Swiss sportswear manufacturer On, for instance, reported a 2% increase in transaction success rates.
"We’ve increased our conversion rate by up to 2% with Adyen’s AI, making a real difference to both our performance and cost efficiency while keeping fraud under control," said Luca Spichtig, Head of Digital Operations & Projects at On.
Transforming Payment Optimisation and Fraud Prevention
Adyen Uplift tackles a longstanding issue in payment processing: balancing fraud prevention with transaction approval. Traditional systems often force merchants to trade off between fraud control and acceptance rates, which can result in lost sales or increased risk.
The AI-driven system automates fraud detection by identifying patterns in transaction data, reducing reliance on manual rule creation. Results from pilot clients include:
- 86% reduction in manual fraud prevention rules, with 35% of businesses eliminating manual rules altogether.
- Nord Security experienced a 10% increase in successful customer-initiated transactions.
"Adyen’s AI technology has optimised our payment funnel, increasing conversion rates while maintaining control over fraud and costs," noted Kes Saulis, Head of Payments at Nord Security.
Adyen’s extensive database, encompassing payment data from over 1 billion global consumers, enhances its fraud prevention capabilities. By identifying returning customers across merchants, the platform enables faster checkouts for legitimate shoppers without compromising security.
Cost Efficiency Through AI-Driven Routing
For businesses in the US, Adyen Uplift has reduced payment processing costs by up to 5% by automating payment route optimisation. The system dynamically selects the most cost-effective and reliable processing paths, ensuring high success rates.
Indeed, the global employment platform, implemented Adyen Uplift to reduce operational workloads and customise optimisation experiments to meet its specific business goals.
"Balancing risk management, driving conversions, and minimising costs has always required ineffective compromises—until now," said Carlo Bruno, VP of Product at Adyen.
Maximising Business Benefits with Adyen Uplift
Adyen Uplift is designed to help businesses strike the optimal balance between conversion, fraud prevention, and cost efficiency. Its AI-driven approach leverages the company’s global transaction dataset to provide real-time payment optimisation, boosting overall performance and reducing operational complexity.
"Adyen Uplift changes the game by unleashing the depth and power of AI to solve real-time payment optimisation," the company claims.
With its focus on automation, cost savings, and fraud reduction, Adyen Uplift represents a groundbreaking advancement in payment processing for businesses worldwide.
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